After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Google’s latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.
I have always recommended focusing on 4 or 5 “money” keyword phrases you would like to target. Now, to take things a step further, I recommend you consider breaking down each of those keyword phrases into an additional 3 or 4 semantically similar keyword phrases. If you have a Pay-Per-Click account, an excellent way to determine what keywords are your most potent is to study ROI patterns within your account.
The main rule of thumb is to ke View the rest of this article
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