8 Ways to Get More from your Exiting Customers

For many of us - especially those in service businesses - our existing and previous customers are vital for three reasons: 1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling to an existing customer, so by continuing to sell to them, we are really saving ourselves some money. 2. They can give us invaluable feedback on how we did. Was our service good enough? Did we delight them or were we 'just ok'. Did our product meet their expectations? Was it good value for money? And so on. 3. They continue to save us money because they should be our major source of referrals and new business. So through them, we get access to new clients who alrea View the rest of this article