more about business from BIG Mike McDaniel Any time you are in the presence of a stranger you must be ready for the "What do you do?" question. And if you answer in 13 words or less, you can have them eating out of you hand, begging you to tell them more, begging you to sell them your product or service. It ain't magic, it’s your elevator speech. Understanding, creating and successfully using an elevator speech, that carefully crafted 13 word response is a talent few people understand. Master the elevator speech and 13 words can make a big difference in your earning power. ALso called a "Unique Selling Proposition (USP), "Selling Sentence" and many other names, it remains the speech you give, in 13 words or less, in the time it takes an elevator to go to the main f View the rest of this article
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