Thursday, October 4, 2007

Marketing Mindset "Why I get FREE coffee every time I enter my local cafe"

That's because the storeowner Sergio likes me so much he gives it to me. You see… he now goes to work every day because he loves what he does. He's not a slave to his business anymore and that's all because of me... Let me explain... I've been a business consultant for the last 14 years. Teaching many clients the secrets about business success that the experts don't want you to know. Anyway, one day I was at my local coffee shop enjoying a Chai Vanilla Latte, and I noticed Sergio looking worried with his head buried in a pile of marketing books. I asked him "what was wrong?" and he said, "His business wasn't going all that well". He knew that I was a business consultant from previous conversations we'd had and asked me if I had any advice for him. "Sure!" I said, n View the rest of this article


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