The importance of Reciprocal Links in Internet Marketing

Keywords and Ad Words aren't the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links
are winning much more relevancy points. Google is said to love them. It might sound strange to suggest that your users should check out your competitors, but they probably know about them anyway.

If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.

Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So View the rest of this article