Thursday, August 30, 2007

Effective Book Marketing Through a Website

Part of an effective book marketing campaign is a website – after all, what is the first thing people do when they hear of something interesting and they want information? They “Google” it. Your internet presence needs to grab the potential reader the same way the opening chapter of your book does. Your site should look professional, be informative, and be easy for people to find. But how to do all that? A single page provided by your publisher or P.O.D. printer is not enough.
There are many ways to get a website, from custom designed solutions to do-it-yourself sites. The most effective time- and money-saving solution for authors is a complete managed website. With a managed website you choose a professional design from a selection of templates, then have i View the rest of this article


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