Reasons to still use Direct Mail

Direct mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing but direct mail still is a very important marketing tool when used correctly. You probably do not realise how much direct mail you receive through the post yourself.
Think of the big supermarkets that send you a leaflet every week with the latest bargains in store or the utility provider that sends you a direct mail every month wanting you to sign up with them because this month they have a fantastic deal.
If many of the UK’s biggest companies are still using direct mail as part of their