Marketing for the Complex Sale: Nine Reasons Why You Need Telemarketing

If you’re selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word “marketing”. It’s not just for sales people anymore. Here’s what telemarketing can do for you:

1. Generate leads. Telemarketing along with direct mail and e-mail marketing is currently the best 1-2-3 combo for generating and maintaining awareness among business-to-business prospects.
   
   
2. Find hot opportunities. It’s the best way to find out what opportunities exist right now inside your prospects and clients companies. Telemarketing experts say they are almost always able to find active opportunities that the company didn’t know about -- no matter how big or well-known the company View the rest of this article