Chiropractic Marketing... The Soprano's Way!

Seems everyone, including chiropractors, are wondering whether Tony Soprano got whacked or not. I guess it's a bit of an odd topic to chat about in an email really dedicated to chiropractic marketing; but, regardless, I'll tell you what I think in a second. It shouldn't surprise you that there's a fantastic chiropractic marketing lesson we can glean from the Soprano's final episode. After all, David Chase (mastermind behind the Soprano's) is a true marketing wizard. Let's look at what Mr. Chase did leading up to the finale to create such a loyal fan-base, and how you can apply the same principles in your practice to create a new patient frenzy (excited, new fans) and near-perfect patient retention (your own loyal fan- base). First, the writers behind the Soprano's al View the rest of this article