Real estate has become an increasingly competitive sector with the rise in house prices and earnings an agency can make per acquisition. Real estate marketing has also became a sector where it is not merely real estate agencies that are competing to close a sale, so to are affiliates that earn a commission from an agency for each deal they refer. This article gives a brief overview of the methodology that real estate agents are following to market their business on the web. Paid Search Marketing (PPC/CPC) Real estate businesses are now choosing to market their business through paid search advertising. This is where the owner pays a search engine for each click made from the search engine to their website. Search engines such as Google, Yahoo and MSN display these adv View the rest of this article
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